For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation.
from Entrepreneur https://www.entrepreneur.com/science-technology/follow-these-strategies-to-improve-your-brand-reputation/475495
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Published by Herrick Lipton | New York City
Herrick Lipton, the CEO of New Horizon Counseling Center, believes that behavioral health is the focal point of healthcare. Ensuring emotional and mental stability is not only vitally important in its own merit, but it also keeps people from neglecting or abusing their physical health. Providing tools for behavioral health means providing the foundation for a long, healthy life.
Ever since Herrick Lipton got involved in NHCC as a teenager, he has focused on not only removing the stigmas surrounding behavioral healthcare, but improving options and ease of access for thousands of clients every year. Herrick was the administrative and financial director of NHCC for many years and has always made it his mission to listen to the needs of his local community. For example, in August of 2014, Herrick worked with local government officials to strategically approach the opening of Howard Beach Outpatient Clinic: what would improve its outreach and overall status as a local resource? The answer was all in the location. Moving out of a nondescript building into an accessible storefront model helped remove the clinic’s stigma and make its purpose more clear to people who might need it.
Herrick Lipton works within numerous aspects of behavioral health through his role at NHCC, including developmental disabilities, Alzheimer’s and elder care, alcohol and substance abuse, and mental illnesses in children, adolescents, and adults. One of his first realizations after becoming CEO of NHCC was the need for diversification; every behavioral health issue has its own unique set of needs, so every issue should have its own targeted program. That’s why Herrick works on not only revamping existing programs, but creating new ones that more directly help patients.
As we move toward integrated healthcare delivery systems across the board, Herrick is working to make behavioral healthcare a key component. From better outreach (NHCC has grown from 800 to 6,000 clients under Herrick’s watch) to simply encouraging people to take the first step, Herrick Lipton is constantly trying to share education and awareness about the importance of behavioral healthcare.
Herrick has managed to make NHCC thrive in a time where many behavioral health organizations unfortunately fold under mismanagement or lack of funding. His executive direction has resulted in license renewals, massive grants, and governmental citations, all of which point to a bright future not just for NHCC, but for thousands of patients in the New York area.
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Herrick Lipton | New York 